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Eurokars Group Opens New S$106 Million Group Headquarters in Singapore

Eurokars Group has officially unveiled the $106 million Eurokars Centre on Kung Chong Road. The eight-story flagship building, spanning 3,707 square meters, houses the Eurokars Group management offices, the BMW Eurokars Experience Centre, as well as the Asia Pacific region's largest Rolls-Royce showroom, showcasing the carmaker's new visual identity.

Founded in 1985 by executive chairman Karsono Kwee, Eurokars Group is Singapore's largest privately-owned multi-brand distributor, representing 11 brands across its operations in Australia, China, and Indonesia. Visitors will be greeted by the Rolls-Royce showroom experience, a unique entrance inspired by the Pantheon grille, with the iconic Spirit of Ecstasy adorning the doorway. The Atelier on-site assists clients in personalising their Rolls-Royce cars, featuring displays of rare models and an exhibit on the customisable Starlight headliner, allowing customers to configure the Rolls-Royce of their dreams.

The Eurokars Centre's second floor is dedicated to the BMW Eurokars Experience Centre, introducing Singapore's first BMW Retail.Next Concept. The relaxed atmosphere offers a new approach to customer engagement, integrating the BMW M area with the overall showroom. Workshops for BMW, Rolls-Royce, Pagani, and McLaren are also housed in the facility, with Eurokars Supersports, a subsidiary specialising in exotic cars, officially retailing Pagani and McLaren. Located at 11 Kung Chong Road, Singapore 159147, the Eurokars Centre represents a significant milestone for the group and will be the brand’s crown jewel in Leng Kee.


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